L’Oreal Extraordinary Clay Ball

Ceramic + wood + steel + PMS-matched acrylic paint + closed-cell polyethylene foam + paperboard + Big influencer impact.

Process
Ideation + graphic design + packaging design + industrial design + prototyping + custom manufacturing + sourcing + quality control + testing + white glove fulfillment
Project Background
Harper + Scott created a high-impact influencer mailer for L’Oréal’s Extraordinary Clay launch—emphasis on ‘impact.’ Beauty stars like Alexis Jayda smashed into a basketball-sized ceramic sphere containing the L’Oréal products with an all-custom color-matched hammer. Tons of testing and tweaking went into getting each sphere just right—basically, we designed the clay to break perfectly. Influencers loved it, posting the destruction and surprise inside, igniting millions of impressions. 
Dimensions
Sphere—18” diameter

Hammer—13” x 3.75” x 1” 

Box—20” x 20” x 20” 
Materials
Ceramic + wood + steel + PMS-matched acrylic paint + closed-cell polyethylene foam + paperboard

L’Oreal Extraordinary Clay Ball