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What Is Quality Assurance for Your Business?

Quality assurance is one of the most valuable intangible assets that a company can have in this modern era of business. There are hundreds of thousands, if not millions, of different manufacturers and creators in the marketplace today. Most businesses are focused on creating products with the greatest profit margins, which means that they accept cutting corners to increase profits. For a company that focuses on quality assurance, cutting corners is not an option. High-quality products are the end goal, and they won’t stop until they get them. 

It’s a lot of pressure to be a brand and company that has a reputation for high quality. Trust in a brand is not easily built, and it is very easily torn down. Every customer has a few brands in their mind that they will never go to, just because they had a bad experience with them one time. Almost every time, that unwillingness to work with a certain brand comes down to a lack of quality assurance or the fact that the brand let their customers down. To make sure that your brand has a good reputation and loyal, returning customers, effective Quality Systems are essential, and quality assurance is a massive part of that. 

What Is Quality Assurance?

Quality assurance is the promise that a company will make to assure its customers that they will receive the highest quality products and services every time. It’s not an easy promise to make, and it requires putting a lot of effort and planning into the way that products are designed, manufactured, and shipped to the end customer. Quality assurance is all about making actionable commitments to excellence in every aspect of creating and distributing their products. Having a well-designed quality assurance system ensures higher quality products, and therefore, better customer satisfaction. 

Even though many companies maintain an external promise of quality assurance, some don’t carry that commitment to their company’s internal workings. Fundamentally, quality assurance is a large part of what brings customers to your organization. If your company puts out an external quality assurance commitment, without taking the internal steps to produce products at the highest possible standard, customers will very quickly be able to see through the external promises. 

Especially in the age of massively commercialized reviews, word of mouth and real customer’s opinions have a huge impact on whether or not new consumers will go to your products. That’s why quality assurance isn’t just about saying that your company will be dedicated to quality; it’s about creating and taking actionable steps to make better and more reliable products than the competition. 

How Do You Get High Quality Assurance?

A massive part of Quality Assurance is looking critically at the current state of the company. Every step of the process that comes in between the initial design of the product and the end consumer needs to be checked for errors. That’s where another process called Quality Control comes into play. It’s similar in concept but very different in execution. We have another article on our website that discusses the difference between Quality Assurance and Quality Control, which you can look at for reference. 

The most important part of creating quality assurance is to both internally and externally analyze your company’s commitment to quality. Internally, this means looking at all of your products and all of the processes that go into creating them. Once you fully understand how everything comes together, look for the weakest link in your production process. This can be a design flaw, a manufacturing defect, a supply chain failure, or anything else that would lower your product’s quality. That’s where Quality Control comes in. Once you know where the error is, put in actionable steps to fix the problem. 

For external Quality Assurance, you need to focus on making sure that your brand is putting forward the idea that you care about Quality Assurance into the outside world. This can mean talking about where you get your materials from, showing how your employees are treated, and showing how your products compare to competitors. Of course, you need every one of your company’s aspects to be as good as possible to do that, but the effort will be very well rewarded. 

Another way to get your internal quality recognized externally is to get accredited by organizations that verify and confirm a business’s dedication to ethical production and manufacturing. The Better Business Bureau is an excellent place to get accredited. There are other organizations as well, such as the ones that Harper+Scott has been accredited by, which you can find on our website.

What Are the Benefits Behind Quality Assurance?

First and foremost, quality assurance means that your products or services are going to be at the highest possible level of quality. This leads to a higher degree of customer satisfaction, consumer loyalty, and in the long run, higher incomes. When your business is trusted by large amounts of people, it leads to increased levels of confidence in the integrity of your products. 

Another massive reason to put a large emphasis on Quality Assurance is that it saves both time and money in the long run. When quality assurance is a main internal focus in a company up to the design and production of a product, it can be a potential game-changer for the efficiency and quality of the company. The problems that can occur can be handled roughly 150 times faster than fixing an error on the back end through customer support, redesigning, and other means of fixing the problem. As the old saying goes, measure twice, so you can cut once. 

Having to go back to fix old problems that show up in a whole line of production is exponentially more difficult than focusing on quality at the start. 

What Does Quality Assurance Look Like in the Real World?

Quality assurance in the real world is a very wide and varying topic, which falls into several different categories. Fundamentally, the main concept behind it is making sure that every aspect of the production of your products is done with integrity and intentionality. 

A big place that this can be done is through the treatment of workers. This doesn’t just mean the internal corporate staff or the designers. This goes all the way through the supply chain, from the material gatherers, the manufacturing crew, and the distribution workers. When staff are given opportunities for success in their field, they are more inclined to work in a way that benefits the company. Every person in the production of your goods and services needs to feel like they are valued because that human emotion is what will give your products the excellence that they need. 

Another part of what quality assurance is in the real world is displaying the fruits of your quality systems. The main goal of Quality Assurance is to assure both the internal stakeholders and staff of your company and the public that your quality is at a very high level. This can be done in many different ways, from marketing to displaying your values and work on your website to creating media content that affirms your company. It can be a fairly in-depth process, but assuring the outside world that your company is doing its very best to create the best quality products can be a game-changer for your company’s bottom line. 

What Quality Assurance Looks Like for Harper+Scott

At Harper+Scott, we take pride in our Quality Assurance processes. We put massive amounts of effort into making sure that every aspect of our production process is as beneficial as possible to our customers and supply chain. We make sure that we exceed the destination countries’ legal standards and make sure that all factory and labor standards are approved to an incredibly high standard. We make sure that everything that we do in our production of products is done at the highest standard possible to ensure that our quality is assured in every aspect of product creation. 


Quality assurance is one of the most important aspects of running a business in the modern age. While many businesses skirt by on the bare minimum, really investing in the creation, production, and distribution of your products will pay off in the long term and oftentimes, even in the short term. It’s one of the best ethical decisions you can make for your business and will lead to success as time goes on. It creates customers and employees that are loyal to your, your products, and your brand. When doing business in the modern world, make sure that quality assurance is always at the forefront of your mind.