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Our Favorite Winter 23/24 Runway Trends

December 13, 2023

The Bow Era

This season is an ode to girlhood and embracing your inner childhood nostalgia. Following suit, the resurgence of bows perfectly embodies the season’s theme and is a cultural signifier of girlhood. Like many other contemporary trends, bows were first seen on Tiktok, as girls started to purchase clips with mini barrettes with bows on them and tie loose ribbons onto strands of hair. Eventually, fashion brands took note of this bow mania, incorporating bow-themed designs into their jewelry collections, jackets, and sweaters. 

Don't Forget to Add in Some Color

Don't get me wrong, we still love our neutrals but this Winter is all about a playful splash of color! From lemon yellow to cream, you can find all shades of yellow gaining more and more space on the runway due to their vibrant and eye-catching nature. This season, make room for Gen Z yellow to brighten the dark and gloomy days and add a bit of playfulness to your seasonal attire!

Plaid Is Back!

We tend to think of plaid as a pattern of the past, but it's hard to think of a print that is more emblematic of the holidays and cold weather. This season, plaid is back and better than ever before. It's a bold but subtle print that works well for every occasion and can uniquely add varying levels of complexity to any outfit! 

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