Michael Cohen on the Pass the Secret Sauce Podcast
Why summer is the best time to kick off ideation and planning for your brand’s holiday campaigns.
Xmas in July: Why Now is the Perfect Time to Kick Off Planning for Holiday
Why summer is the best time to kick off ideation and planning for your brand’s holiday campaigns.
Custom Products from Harper+Scott | We Make It Better
At Harper+Scott, we don’t settle for anything less than excellence in our custom products. Here is how we do it practically and how we commit to “making it better.”
What Is Brand Experience? How To Connect With Your Customers
One of the most important parts of marketing is establishing a good brand experience. Here’s what brand experience is and how to create one that works.
Point of Difference: How to Differentiate Your Business
A company’s ability to differentiate itself from its competitors is massively important. Here is how any business can start that process and do it successfully.
Positioning Strategy: Helpful Tips to Blow Away Your Competition
Understanding how to position your brand is absolutely essential for knowing how to compete in the marketplace. Here is how to master positioning strategy.
What Is Brand Activation and Why Your Business Needs It
Brand activation is one of the most important parts of any business. Here is what it is and how any business could massively benefit from its strategies and processes.
How Corporate Gifting Can Make a Difference For Your Business
Corporate gifting is one of the best ways that companies can make real differences in the lives of their partners and customers. Here is how to do it.
The Ultimate Rebranding Strategy Guide
Companies built to last for years to come need to be able to change with the times. More often than not, that means rebranding. Rebranding is the art of revitalizing, revising, or redoing your brand wholesale depending on your needs, market
Using Strategic Messaging to Promote Your Brand
The modern business environment is inundated with subpar brands and confusing messaging. It’s no wonder consumers aren’t sure which brands to trust and what companies they should stick with. For entrepreneurs and business owners, the time is now to master your