Why summer is the best time to kick off ideation and planning for your brand’s holiday campaigns.

At Harper+Scott, we don’t settle for anything less than excellence in our custom products. Here is how we do it practically and how we commit to “making it better.”

One of the most important parts of marketing is establishing a good brand experience. Here’s what brand experience is and how to create one that works.

A company’s ability to differentiate itself from its competitors is massively important. Here is how any business can start that process and do it successfully.

Understanding how to position your brand is absolutely essential for knowing how to compete in the marketplace. Here is how to master positioning strategy.

Brand activation is one of the most important parts of any business. Here is what it is and how any business could massively benefit from its strategies and processes.

Corporate gifting is one of the best ways that companies can make real differences in the lives of their partners and customers. Here is how to do it.

Companies built to last for years to come need to be able to change with the times. More often than not, that means rebranding. Rebranding is the art of revitalizing, revising, or redoing your brand wholesale depending on your needs, market

The modern business environment is inundated with subpar brands and confusing messaging. It’s no wonder consumers aren’t sure which brands to trust and what companies they should stick with. For entrepreneurs and business owners, the time is now to master your

Private label retail is more popular than ever, but is it right for your products? Learn more about what private label retail is and its potential benefits and risks in this guide.