Wanting to get involved in the fight against voter suppression, Harper+Scott pitched a cohesive collection of apparel and accessories designed to propel More Than a Vote’s mission forward. We designed and produced the collection and launched a custom web store all within a two-week period. We also developed a multi-phase marketing strategy to drive traffic and sales for More Than a Vote. All proceeds from sold merchandise was donated to the Election Protection Coalition to support their efforts in fighting systemic voter suppression through the courts.
Ideation + concepting + fashion design + graphic design + sourcing + quality control + logistics + fulfillment + shipping + webstore development and management + marketing strategy
T-shirts + sweatshirts + hats + water bottle + duffel + tote bag